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Wrigley on Film

Lights...Camera...Wrigley

What's the chewing gum of choice in Hollywood? Wrigley's, of course!

Over the years, Wrigley brands have been used as props or have been chewed by famous actors in numerous films and television shows. Our vintage advertising and, of course, the world famous Wrigley Building have also been used in scenes from films.

Starring Wrigley's
DreamWorks film, Saving Private Ryan, is a recent example of our product being used in a historical production. The film is set in 1944 and involves a squadron of U.S. Army soldiers on a heroic assignment behind enemy lines shortly after the Normandy invasion. In one of the scenes, Private Mellish (Adam Goldberg) is clearly seen chewing a stick of gum. However, it is Captain John Miller (Tom Hanks) who finds an ingenious use for his gum as an adhesive between the tip of a knife and a mirror, which allows him to see around the corner of a wall without getting into the line of fire.

"Mmmmmm…Juicy Fruit"
In Milos Forman's Academy Award winning film, One Flew Over the Cuckoo's Nest, Randle P. McMurphy (Jack Nicholson) learns that "the Chief" (Will Sampson) isn't really a deaf mute when he offers him a stick of gum. "Mmmmmm…Juicy Fruit," the Chief's first words in the film, has become one of the most famous lines in movie history.

On occasion, we are asked to contribute to the historical accuracy of a film or a television show. In such cases, photos of our vintage packaging or a vintage advertisement may be provided to accurately depict a specific time in American history.

The 1984 film, The Natural, starring Robert Redford as the fictitious baseball phenomenon Roy Hobbs, featured a vintage Wrigley's Spearmint gum advertisement in many scenes. Throughout the film, numerous baseball games are highlighted, and it's quite easy to spot our advertisement on the wall of the playing field.

We have also provided signage for such films as It Could Happen to You with Nicholas Cage, Bridget Fonda and Rosie Perez, and Good Morning, Vietnam, starring Robin Williams.

Wrigley Building
The Wrigley Building, home of our corporate office, is noticeable in countless films, television shows, and commercials.

The popular NBC television show "ER" filmed its 1995-1996 season opening episode in front of the Wrigley Building. To show that the character John Carter (Noah Wyle) was late for work, a critical shot of the Wrigley Building's clock tower was taken as the actor ran down the street. But when the production team returned to California to edit the footage, they realized the hands on the clock were missing. At the time of the filming, the clock face on the tower was under repair and the hands had been removed.

The production team called to request photographs of our clock tower intact so they could enhance the footage and insert the hands. While we immediately fulfilled their request, they were not able to edit the footage before their deadline. However, when the episode aired, the clock tower was shown so quickly that if you had not been paying attention, you would not have noticed the missing hands.

Not all productions run into such complications. Films such as My Best Friend's Wedding, Blues Brothers 2000, U.S. Marshals, Michael, and While You Were Sleeping have featured the Wrigley Building.

So the next time you are enjoying a film or television show, keep in mind it's possible Wrigley brands, advertisements or even the Wrigley Building may be playing a small "supporting role" in the production.

 
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